4 Freelancing Tips to Build Better Client Relationships
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Building better client relationships is essential for every freelancer to stay on top of the game and create business credibility over time. Without client satisfaction, your freelance career would fail as they may not return to you a second time if you deliver terrible service.
The only way to grow your work portfolio and reputation within the industry is to pay attention to clients’ feedback and put yourself in their perspective so that you can address their concerns and expectation to deliver trustworthy service.
For this, you can ask them for feedback so that you can use it as a testimonial to apply for other projects from freelancing websites like Flexjobs or Toptal.
More importantly, the same clients may prefer to work with you or introduce you to their friends and colleagues if future projects are available.
When I was a student, I worked for the same clients on several article-writing projects. After pursuing opportunities elsewhere, the same client also messaged me to help with their projects because I have a great working relationship with them.
From this pinpoint, don’t underestimate the power of building a close relationship with clients because it has a direct impact on your business revenue and sustainability over a long period of time.
Here are the following freelancing tips for improving better relationships with clients
1. Proactively communicate with clients
In order to create a good relationship with the client, the priority is to always understand their requirements and put yourself in their shoes, so that you can get familiar with their business goals and industry.
For example, you get a new project and receive brief instructions from the client via video call. However, you are not 100% sure of the best approach to deliver the freelance work project effectively. You are proactively communicating with them via email to understand how they want you to complete the project.
Indeed, freelancers need to improve their email writing skills because it is one of the forms of communication methods to expand the relationship and keep updated with the progression of the project.
With this in mind, ensure it is easy to read and free of grammatical errors before sending. For this reason, use grammar check tools like ProWritingAid or Ginger grammar to proofread and polish your writing.
In addition, there are other forms of communication with your clients, including, Google Docs, WhatsApp, video calls, and virtual meetings, especially working remotely, you need to constantly and proactively keep updated with them about the work and get their opinions.
Before a project proposal, you must read and understand their needs and requirements so you will give them a better proposal based on their expectations. Thus, it will not only show your professionalism but also make a good impression for a better relationship.
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2. Ensure delivery satisfaction service
The best approach to creating a better relationship with clients is to complete the project on time and ensure that it can exceed their satisfaction and expectations.
It could be done by regularly updating them about the project’s progression and seeking their advice if some areas need to fix.
Another point to delivering better client service is to be always reliable, which means you are here for clients if they need help. For example, if you are a freelance copywriter and clients request you to edit the advertising headline tonight, it’s best to help them fix the work right away.
For this reason, clients will feel you are a trustworthy and reliable partner because you always listen and deliver work that exceeds their satisfaction. Thus, it not only helps to nurture your relationship with clients, but you also may receive another project from the same clients over time.
> Read next: 10 Best Grammar Checker Tools For Freelance Writers
3. Ask clients for feedback
Being a top freelancer does not mean only delivering the project on time and being reliable, you also need to embrace clients’ feedback about the project so that it helps to build a better relationship with them and understand areas that you need to improve in the future.
In particular, after working on the client project halfway through, it is better to ask for feedback relevant to your work performance and their satisfaction. For this, as a freelancer, you will better understand their expectation and make necessary changes to satisfy them.
For example, Create a Google Docs file and invite them to monitor the project’s progression, you also can ask them to leave feedback by providing comments on areas that need to pay close attention.
Receiving feedback without taking any changes or actions will further damage the relationship, and it directly has a negative impact on your freelancing career in terms of credibility and getting clients in the future.
For this reason, take clients’ feedback seriously to show them that you are a reliable partner and make necessary changes to build a long-term relationship with them. Thus, the chance of getting a client referral is higher.
4. Be professional and trustworthy
Last but certainly not least, a top freelancer knows how to build a client relationship by providing super work, proactive communication, and accountability for whatever tasks they do.
For this, those top freelancers have better opportunities to receive more freelance work-from-home jobs than others because they differentiate themselves in the market and know how to build a strong business rapport with clients.
For example, when I first started my business project and try to hire a freelance content writer on Fiverr, the problem is that I don’t have any trust in him because he has never proved to me he is a professional and reliable partner, besides that he told me.
Indeed, it may take a while to prove to clients that you are a trustworthy partner, but the first impression is to demonstrate that you are a professional and top freelancer. It could be done by being honest and taking high responsibility to complete the project on time.
Final thoughts on freelancing tips for building better client relationships
Building a good customer relationship will open more opportunities for future projects because clients may be around and stick with you for a long period of time.
Of course, you can grow your freelance work portfolio and receive more highly rated feedback when delivering extraordinary service to clients. It means more earning opportunities for you and your business.
On the other hand, it seems to be impossible to satisfy all customers, especially those clients who want to take advantage of your professionalism. In this case, the best approach is to only accept what you can do within your power and responsibility.
Further reading related to freelancing and side hustles:
> How To Scale A Freelance Business: 6 Proven Ways.
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