SEO Marketing Tools

5 SEO Marketing Tools: Rank Higher and Dominate Your Niche

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In today’s digital business landscape, content marketing plays a key role in providing the right message to the targeted customers and helping them solve their business problems.

However, creating highly engaging and quality content alone is not enough to boost the site’s online visibility and rank higher on the Google first page. It would be best to implement SEO marketing tools to include keywords and structure your content effectively.

Thus, you will be able to create helpful content for your audience and rank higher on search engines.

In this article, you will discover several best content optimization tools that help you reduce content preparation by half. Depending on your business preferences, you can check each one and select the one that is fit to your needs.


Key Statistics about SEO

  • As you are aware, 93% of web search experiences begin with search engines like Google, Bing Yahoo, etc (Web FX, 2023).
  • Implementing an effective SEO strategy will generate organic traffic around 53.3% of total website traffic. (Demandsage, 2023).
  • Based on the research conducted by the Content Marketing Institute, over 62% of B2B digital marketers believe SEO is essential to build the brand’s online visibility and generate leads.



frase ai writing assistant


Since discovering Frase, this SEO content optimization and AI writing tool has become my favorite platform for generating content ideas and using AI to create high-quality content to rank higher on the Google search engine.

With the SEO research topic, the platform will analyze top-ranking content on Google first page from your competitors, and then the artificial intelligence (AI) provides the content brief plus keywords to help you write comprehensive content that can compete with your competitors on the search engine results page.

Besides SEO tools, you also can take advantage of other key features to create content faster and serve the needs of your audience, including content editor, chatbot, and integrations, to name a few.

Keep in mind that users should gather as many short and long-tail keywords on the Frase platform before starting their content creation process. Collecting keywords helps you generate organic traffic and boost your website’s online visibility.

In terms of Frase pricing, it offers affordable pricing options to scale up your business if you compare it to other SEO tools.

Frase offers a 5-day trial for only $1, which lets you create over four content briefs.

🔥 Grab a free trial with Frase now



Scalenut ai


Scalenut is another powerful content marketing and AI writing platform that provides many great features for bloggers, content creators, businesses, and individuals to plan, research, and write comprehensive content, ensuring it will rank higher on the internet.

At the time of writing, this SEO optimization tool has over 100,000 professional content creators and digital marketers from global brands, including Microsoft, Nvidia, Amazon, Adobe, and Wework, to name a few.

Scalenut keyword research

With the cruise mode feature, you can generate long-form content ( up to 1500 words) for blog posts, articles, ebooks, and emails within 5 minutes. Using this unique feature helps your business to save time and money for high-quality content creation.

Once you have generated long-form content, it’s essential to read and edit to improve its quality, using your industry expertise and knowledge.

Here are other features to consider:

  • Keyword planner
  • Traffic analytics
  • Content optimizer

Scalenut offers a free trial that allows you to access all features and write up to 2000 AI words, and 2 SEO articles.

If you want to upgrade to a premium plan, then use the special discount code: FIRST10 to receive a 10% discount.

🔥 Take a free trial with Scalenut



QuillBot paraphrasing tool


QuillBot is another popular tool that deserves a place in your everyday writing life. Specifically, it is an ideal solution for students, bloggers, content creators, and academic researchers as it saves their time by detecting common grammatical issues and suggestions for improvement.

One feature I love is the paraphrasing tool, it allows you to paste any text or paragraph, and then the platform automatically generates the paraphrasing text with a similar meaning.

In addition, you can paste an entire article or essay to let the platform check for grammar and plagiarism issues, specifically, it detects issues and provides some suggestions.

QuillBot offers a free version for accessing most of its key features, you can upgrade to a premium plan for $19.95 per month.

🔥 Use QuillBot for free now



Rankmath SEO tool review


If you use WordPress as a part of your content marketing creation, then Rankmath is one of the best SEO optimization tools to help you generate organic traffic and reach a wide audience on search engines.

With recently added the AI content creation, members can take advantage of this feature to generate outline, or full-length content based on the topic you selected.

The core function of this SEO tool is to analyze and provide recommendations on your website’s on-page SEO, content title, meta tags, meta descriptions, and keyword usage to improve the content overall SEO.

🔥 Use Rankmath for free


Hemingway Editor

Hemingway review


One of the content optimization tools you should not ignore in the list is the Hemingway editor, specifically, it will identify and highlight some areas that are hard to read by proofreading your content.

After pasting content on the platform, it will provide the overall grade of your writing to help you understand your text readability and suggests improving the clarity and readability, ensuring your writing is easy to understand.

For example, if you use the redundancy word, it will highlight and give you the details on how to fix the issues. Please refer to the screenshot above for more information.

The Hemingway editor offers a free version, and if you want to use an AI tool to help you write clearly and concisely, then you can use a plus plan of only $10 a month.

🔥 Use Hemingway Editor for free


Final thoughts on SEO marketing tools

We have listed several SEO marketing tools that allow bloggers and content writers to create SEO content and help their businesses or clients build a strong brand online presence and generate organic traffic through search engines and social media.

Choosing the right SEO content marketing tools also depends on several factors, including budget, key features, and your business expectations and needs.

I highly recommend you take a free trial and experiment with some SEO tools, so eventually, you will be able to discover the right one that help you to optimize content for better visibility.


Further reading resources related to blogging tips and content marketing:

How to Create Quality Content for Your Blog & Website

The 6+ Best Keyword Research Tools to Boost Site’s Online Visibility


Don’t forget to share and Join us at for more tips.

By Jiro Nguyen

Jiro Nguyen is a highly driven and skilled business management professional with an MBA in economics and management. He is also the founder of Moreover, he has a passion for writing and over 4 years of copywriting experience.

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