The 6+ Best Keyword Research Tools to Improve Your Site Search Engine Performance
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One of the important SEO tips that many digital marketing experts advise to boost your site’s organic traffic growth is to conduct research to find a bunch of profitable keywords and use them as a part of your content marketing strategy.
This approach will save your website the cost of running paid ads, and you don’t need to spend thousands of dollars to hire a digital marketing freelancer to help with this task. I believe it is not as complicated as you think.
To find the long-tail and short-tail keywords that fit your website domain authority, the priority is to only select the one that has low difficulty scores, and high search volumes.
Indeed, the implementation of on-page optimization is critical for your business to increase its online visibility, and you should learn and implement several SEO tactics on your site.
The following is the list of the best keyword research tools you can use to boost your site’s search engine optimization.
Table of Contents
KWFinder is one of my favorite keyword research tools that focuses on providing high-ranking keywords and high search volumes so that you can use them in the content to reach your targeted traffic and generate leads.
In particular, this SEO tool helps bloggers and digital marketers identify the best match targeted keywords based on several metrics like difficulty score, search volumes, and information about keywords CPC, and PPC.
As mentioned a few times in other articles, choosing high-ranking keywords with low difficulty scores will increase your website ranking and reach wider targeted readers.
KWFinder offers free and paid subscriptions, if you are a beginner, then the “entry or basic” plans are considered the best fit to grow your business’s organic traffic.
If you are searching for an in-one SEO platform that provides complete features to boost your site’s search engine performance and generate more organic traffic, then SE Ranking is the one for you.
The SEO tool offers a variety of SEO features to ensure your website deserves the right place on Google search results, including a content marketing tool, backlink check, keyword rank tracker, keyword research tool, and local SEO tool, to name a few.
In terms of the keyword research tool, SE Ranking takes a deep analysis to suggest relevant keywords, difficulty scores, and search volumes after you enter a keyword.
This is one of the biggest advantages of using this magic SEO tool, so you don’t need to manually search for related keywords for your content marketing plan.
Serpstat is an ideal SEO solution for established blogs and digital marketing agencies to access essential data metrics of their websites and use the information to their advantage to increase their brand visibility and drive more organic traffic.
With a cross range of core features, including keyword research, keyword clusters, analysis of competitors for keywords, backlinks, top contents, etc., rank tracking, and providing the overall information about your site on-page SEO, to name a few.
If you are a beginner blogger, it’s important to check your site’s on-page SEO with Serpstat so that it will identify some critical issues for future improvement in terms of improving search engine performance.
In terms of keyword research tools, Serpstat provides a comprehensive collection of high-ranking keywords related to search volumes, keyword difficulty, competitor’s keywords, trending keywords, suggest similar keywords, and local keywords.
This feature is more complete than other keyword research tools in the market, and it does reflect the price, which is a bit more expensive than other SEO tools.
Scalenut is an AI-powered SEO and content marketing platform that provides AI writing tools and other features you can use to beat your competitors and rank higher on search engines.
Some of the core features Scalenut offers include:
- Keyword planner.
- AI writing templates.
- Cruise mode ( blogs, articles, email writing).
- Content optimizer.
- Traffic analytics.
- And much more.
With the cruise mode feature, bloggers and digital marketers can generate content within five minutes, long-form content for blog posts, articles, email marketing, or ebooks.
Keep in mind that the AI writing content will need real human attention to proofread and edit so that it can meet the Google content quality standard and deliver value for readers.
In addition, the keyword planner will provide comprehensive keyword data metrics like search volumes, and keyword clusters.
For this, you just enter the main keyword you want to rank for your content, and it will suggest some relevant and similar keywords to include in your content.
After creating a few articles or blog posts, you could struggle to come up with new topic ideas. This is how AlsoAsked comes in and provides you with a bunch of topic questions, many people ask for.
For this, you can take advantage of this tool to create new content that serves the need of your targeted audience and help them to solve their current problems.
Indeed, high-quality content will always have a higher chance of appearing on search engines and delivering value for readers.
Semrush is a powerful SEO platform that provides some top-notch features to help your website boost content search engine optimization and increase local SEO marketing.
Without this comprehensive SEO tool, you wouldn’t be able to understand the overall performance of your online business in terms of organic search, backlink check, keyword research, position tracking, backlink check, and rank checking, to name a few.
To collect some profitable keywords that help your content rank higher on search engines, Semrush will provide comprehensive data about keyword search volume, difficulty score, and related keywords.
The price is more expensive than other keyword research and SEO tools, but it’s worth considering if you have an established business or marketing agency as it provides the most comprehensive SEO metrics to help you grow your business.
Google Keyword Planner
Google Keyword Planner is a free keyword research tool that allows Google AdWords users to access the platform and find profitable short and long-tail keywords.
It is widely used by many bloggers, digital marketers, and freelancers, it is a part of Google Adwords, which means they use this free keyword research tool to improve the efficiency of paid ads.
With a keyword research tool, you will get a bunch of keywords with search volumes and competition scores. This tool does not provide the keyword difficulty score, and it is one of the main challenges for new site owners who want to find a suitable keyword to rank their content.
Final thoughts on best keyword research tools
Whether you are operating an online business or an e-commerce platform, it’s important to use keyword research tools to identify profitable keywords for content search engine optimization.
It not only boosts your site’s online visibility but also can bring a ton of unpaid traffic to your website, which means it creates more opportunities to develop relationships with customers and generate more leads.
The best approach is to take advantage of the free trial period so you will eventually find the right keyword-generation tool that fits your business marketing objective and budget.
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