How to Track The Results of Your Content Marketing

How to track the results of your content marketing performance ( 3 Quicks and Easy Tips)

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When crafting hook content that resonates with your audience.

It’s essential to create a content strategy that caters to search engine ranking while addressing the audience’s interests.

Rule number 1: Don’t talk about yourself.

Rule number 2: Don’t repeat rule number 1.

Throughout my copywriting career, I’ve found that this is the most fundamental approach to help me craft engaging copy and get in sync with the audience.

However, tracking your content marketing measurement and performance helps you stay on the right track with your copywriting.

It allows you to determine whether your content marketing goal is achievable or not.

Let’s dive deeper into a few different approaches:



3X benefits of measuring your content marketing ROI

Whether you are launching a social media marketing campaign or website content; Your business should understand how your current digital marketing strategy performing.

It highlights the type of content format that resonates with the audience, while others fall flat.

You can continue to improve your copy to deliver value to your audience and establish a better relationship with them.

Here are 3X benefits of using the content performance measurements:

  • Boost content performance – continually invest in the type of content that interests your audience.
  • Data-driven decisions – help with your content creation and optimization strategies.
  • Stay ahead of the competition – update with the current content marketing trends empowers you to deliver the right message and grab the audience’s attention.

To outcompete your competitors. The following are several content marketing tracking measurements to boost search engine ranking and build trust with the target audience.

Related: The 5 Best SEO Marketing Tools to Rank Higher & Deliver Valuable Content for Audience


3 proven technical tips to help you build online visibility:

After using these content marketing performance tracking systems, I know the type of format that works well for my website. 

As a result, I continue to improve on the current content marketing strategy by adding more ingredients that satisfy the audience’s expectations.

Here are 3 tips you should follow to improve your business content marketing system:


Use data analytical tools

Data analytical tools including Google Analytics, social media analytics, and CMS platforms play a significant role in shaping your data-driven business decisions.

Checking on content performance metrics like traffic location, and number of page views allows you to prioritize your content creation strategy.

This means you can focus on crafting content or topics that deliver value to your audience.

In other words, it improves your work efficiency and saves you business resources for other important tasks

For example, a traffic data analytic tool can help you identify high-performing content.

By analyzing successful content, you can use similar content formats, styles, and topics that resonate with your audience and drive more traffic to your website.

Related reading: The 6+ Best Keyword Research Tools to Boost Site’s Online Visibility



Measuring user engagements offers a wealth of benefits for your business.

It helps you to identify the potential areas for improvement and understand how your audience interacts with your website.

By tracking engagement metrics like bounce rates and time on the page, you can highlight the type of content that grabs their attention.

This allows you to understand their interests and helps you tailor your future content creation to solve their problems.

In addition, engagement data can help you understand your user behavior on your website. You can identify the final point where they get off your website.

This means you can optimize those exit points for a better user experience.


A /B testing

It doesn’t matter what type of industry you are in.

If you want to improve the effectiveness of your current content marketing strategy, the answer is to implement A/B testing on different content formats, visuals, and headlines.

You can see which formats, visuals, and headlines perform better with your audience. This means you can use this as an opportunity to further optimize your business website and social media campaigns.

By testing different types of content marketing, you can identify which variations lead to higher engagements, click-through rates, and conversion rates.

This means you can implement a similar content format and approach to improve conversion and boost your content marketing ROI.


Content management system (CMS)

The content management system (CMS) is a powerful tool that can not only accelerate your content marketing performance but also help to monitor traffic performance based on conversions and engagements.

A CMS platform like HubSpot can unify all your content performance data. This means all data like traffic, clicks, and engagements is gathered in one place, and you don’t need to use multiple content marketing analytics tools.

CMS platforms also play a crucial role in automatically collecting data on content marketing performance. This helps you save time and effort compared to traditional tracking, which means this frees you up to focus on content strategy and other important tasks.


Final thoughts on content marketing ROI

Tracking your content marketing results is crucial to help you understand whether your content marketing strategies on search engines and social media are working or not.

As a result, you see what content is best for your audience.

It’s important to identify your business content marketing goals and objectives based on:

– Traffic
– Brand awareness
– Conversion
– Lead generation

It allows you to tailor your copy that address the audience’s problems and interests.

Audiences will stay in touch with your business if you deliver value to them. Building trust and developing relationships are inevitable.


Related reading:

How to Develop an SEO Copywriting Strategy in 30 Days

People Fail at Creating Attractive Content Because They don’t Focus on Their Niche



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By Jiro Nguyen

Jiro Nguyen is a highly driven and skilled business management professional with an MBA in economics and management. He is also the founder of Moreover, he has a passion for writing and over 4 years of copywriting experience.

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