How to Develop an SEO Copywriting Strategy

Are You Dealing With SEO Copywriting Problems?

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As a copywriter, your job is to write compelling content that ranks higher on search engines and delivers educational information to your target audience.

The problem is your content writing doesn’t capture the audience’s attention, which means your website doesn’t have much organic traffic.

Without truly understanding your audience’s problem and interest, you don’t have any solid solutions to address it.

In order to establish a connection, you first need to understand their emotions so that you know how to communicate with them.

If you are dealing with SEO copywriting problems.

Then this article is for you because it provides the SEO copywriting roadmap to help you craft highly rated content for both targeted audience and Google search.


Key Takeaways

  • Without implementing an effective SEO copywriting strategy, your site may struggle to rank higher on search engines and deliver value for your targeted audience.
  • Understanding your audience’s interests is the first priority, which helps you know how to communicate with them.
  • Conduct keyword research is essential for identifying both short and long-tail keywords for ranking higher on search engines.


In my experience as an SEO copywriter, I’ve seen many people ignore some important aspects when writing SEO content, including:

  • No keyword research for both short and long-tail keywords
  • The copy doesn’t address the audience’s pain points
  • Use complicated language or boring writing

These common issues if not corrected immediately, then one of the very first problems you can see is a big drop in traffic, which means your competitor’s content may rank higher than yours.

You would waste valuable business resources and time because your content doesn’t have enough information to empower the target audience to solve their current challenges.

In other words, your audience may not find your SEO copy through organic search because:

  1. Low ranking due to lack of relevant keywords
  2. Low engagement due to low interesting content
  3. High bounce rates because your content doesn’t provide any value

Luckily for you. Here’s now a solution that helps you develop an SEO copywriting strategy, which means you can follow these proven tips to boost your content search engine optimization (SEO) and attract your audience’s attention.

Related reading: The 6+ Best Keyword Research Tools to Boost Site’s Online Visibility


Best practices for on-page SEO copywriting

With over 4 years of experience as an SEO content writer and a founder of Jn Solutions, a digital marketing agency.

I’ve used these techniques to include in my SEO content writing for clients and websites, you can use them for your site’s online visibility.


Keyword research

Without keyword research, you may not find both short and long-tail keywords that are relevant to your content topic. 

This means your content may not rank higher on search engine results for your targeted keywords.

In other words, customers may not find your website through organic search, and indeed, it could impact your business sales revenue and ad performance.

It’s crucial to conduct research to find high-volume keywords so that it helps boost your site’s online visibility and improve SEO performance.

Here are several keyword research tools you can use to find keywords:

  • Google Keyword Planner: it’s a free tool, but it provides limited data about keyword search volume and difficulties.
  • KWFinder: it’s ideal for specific niches, where you can find relevant keywords with specific search volume and difficulty, which means your site can easily rank higher on search engines and drive more conversion rates.

     ( It offers a 15-day free trial)


Write a relevant topic that resonates with the audience’s interest

Perhaps, this is also considered one of the most important steps when crafting high-quality content that serves well both search engines and your target audience.

Before writing any piece of content marketing, it’s essential to do the right research to understand your targeted audience’s problems.

This allows you to get in touch with their feelings and know how to communicate with them effectively.

When you pay attention to what they want, you will deliver solid solutions that help them to overcome their problems.

This is how you gradually establish trust and build relationships with your audience.

As a result, they will be more likely to purchase a product or service from someone they know.


Include high-quality images and infographics

Humans are visual creators, you can create high-quality and appealing images and infographics to grab their attention.

According to WordStream, websites with high-quality images often attract more organic traffic, with customers are more likely to click on the post for more information.

If you are a freelance SEO copywriter, it’s essential to design quality images using graphic design tools to help your clients’ page increase their brand awareness.

Sites with relevant infographics tend to rank higher on search engines and increase 2X organic traffic because high-quality infographics can attract backlinks from quality sites.


Focus on both on-page and off-page SEO

Last but certainly not least, after completing your content writing, it’s time to optimize and promote your website copy.

Without the on-page and off-page SEO, your site may struggle to rank well on search engines and attract organic traffic.

  • On-page SEO: focus on meta tags, product descriptions, headers with relevant keywords, and quality images.
  • Off-page SEO: target link building by creating infographics and link outreach. Also, use internal linking to relevant pages or posts to increase the authority of the topic.

In addition, leverage the social media marketing campaign by promoting your content across social platforms like LinkedIn, Facebook, Twitter, and Instagram to reach a wider audience.

This helps to increase the organic traffic and generate more sales.


Final thoughts on SEO copywriting strategy

These are several proven SEO content writing tips I leverage to deliver successful results when doing copywriting services for clients.

This SEO content strategy can be applied to your website or business, boosting your site’s search engine performance and delivering value content to your targeted audience.

Measuring the ROI of SEO copywriting is essential to determine whether your strategy is working or not, based on:

  • Conversation rate
  • Low bounce rate
  • Site traffic performance


Further reading: 

Scalenut Review 2024: Best AI SEO Tool for Bloggers?

The 6 Best AI Writing Tools for Freelance Writers & Bloggers

How to Develop a Content Marketing Strategy in as Few as 3 Steps


Don’t forget to share and Join us at for more tips.

By Jiro Nguyen

Jiro Nguyen is a highly driven and skilled business management professional with an MBA in economics and management. He is also the founder of Moreover, he has a passion for writing and over 4 years of copywriting experience.

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