BigCommerce Review: Features & How it Works

BigCommerce Review: Features & How it Works

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BigCommerce is a leading commerce platform that helps individuals and businesses of all sizes to create and sell products online, it allows start-ups and small and large businesses to manage and grow their online stores using some core features it provides.

If you want to create an e-commerce business and sell some of the local products on the platform to earn additional income, then selling products online is one of the ideal side hustles to consider.

In this BigCommerce review, you will learn about this e-commerce website builder in terms of core features, how it works, and pricing. It helps you to make a better decision whether or not it is the right fit for your business.

What is BigCommerce?

BigCommerce is one of the powerful e-commerce platforms that provide many top-notch features, including drag-and-drop website builder, WordPress integration, SEO tools, and different payment options, to name a few. Small, medium, and large businesses can access those tools to manage and scale up their online stores.

BigCommerce is an ideal solution for businesses from different industries as follows:

• Fashion.
• Health, and Beauty.
• Food & Beverage.
• Manufacturing.
• Automotive.
• Home & Garden.
• And much more.

At the time of writing, BigCommerce has more than 55,000 merchant-selling partners in more than 150 countries, which indicates it has a global market reputation and is always a good solution for businesses of all sizes.

How does it work?

BigCommerce is a hosting eCommerce business platform, which provides web hosting solutions for online businesses to create online stores and run their business by selling products online on the platform.

Before creating an online store on BigCommerce, the first step is to create a new account by filling out your business information, email address phone number, etc.

The next step is to select the right plan, and for a startup, I suggest going with the ” Standard plan” with some basic features as it should be enough for handling a small number amount of orders.

After selecting a great fit plan, now is your time to put your creativity on the gun, where you can use the drag-and-drop feature to design your online business stores professionally.

The next step is to upload some of the core products your business is selling on the platform, and when the customer takes orders, BigCommerce will handle the payment and notify you to start packing and sending it.

Don’t forget to take professional photos of your products to attract the attention of the customers and build your business reputation.

Key features

Depending on each paid plan you choose, you will get more advanced features to help you build the e-commerce business you want and be able to scale up successfully. The following are several common features you should get familiar with:

• Drag and drop website builder

This feature allows beginners and experienced website builders to easily create and build the online store you want. In particular, you can use the drag-and-drop feature to add more functionalities to your online stores and design a professional online business.

Without coding experience, no problem, you can take advantage of this feature to build a professional e-commerce store, and let BigCommerce handle some heavy lifting by providing the necessary tools to manage your online business.

• Variety of themes & templates

BigCommerce provides a range of themes and templates that you can use to design your online store and choose templates from different industry categories.

For this, you can select a suitable template based on your business industry niche and build a professional online store to sell physical and digital products online.

• Unlimited staff account

This feature is available for any plan, which means you can get unlimited staff accounts even when choosing the ” Standard or Plus” plans.

• Multi-channel selling points

BigCommerce allows business owners to reach their targeted customers by connecting with social media sites like Facebook, Instagram, etc. And, also helps them to integrate with other online marketplaces including Amazon, eBay, Walmart to reach wider customers on those platforms.

It’s pretty much considered as an all-in-one platform for businesses of all sizes to reach their targeted customers and build a successful e-commerce store.

• Secure payment checkout

With the single payment checkout, you will have peace of mind to just handling the order and sending the package to customers as the platform will handle the payment processing and it makes more easier for customers to make a payment.

• Offer SEO tools

With this feature, small and medium online businesses can take advantage of boosting their site’s online visibility and improving search ranking performance. 

In particular, you can use this feature to improve the on-page SEO by providing meta tags, page titles, and meta descriptions to improve search engine optimization.

Indeed, you have the option to change or create a new URL and the system will notify Google that the URL has been changed. 

For this, BigCommerce offers some advanced SEO features to help you improve your site search ranking performance and reach your targeted customers.

• Easy to integrate with popular payment platforms

You can integrate BigCommerce with other popular payment gateways, including PayPal, Apple Pay, Amazon Pay, Google Pay, etc. This makes it so much easier for customers to select the best payment option they prefer.

Keep in mind that there could be a monthly fee or transaction fee applying to your business when you select a specific type of payment gateway.

• Integrate with third-party platforms

With the BigCommerce integration feature, you can connect your online store to other useful and reliable third-party apps like Brevo, MailChimp, QuickBooks Online, and ShipStation, to name a few.

• Available 24/7 customer support

Perhaps, this feature is one of the important aspects that can convince you to partner with BigCommerce due to the fact that this feature is available for all plans, which means you can get in touch with customer support teams in different communication forms like phone, live chat, and ticket.

• Blogging tools

In order to build your business’s online presence and reputation, you need a blogging tool to publish high-quality content to deliver value for customers.

In particular, you create effective content marketing on blogs or social media sites to provide details about your product information and how to use it the right way.

Based on my experience, it is a direct approach to generate more organic traffic and also provide engaging and informative content that helps build relationships with customers over the long run.

• Professional analytics and report tool

With BigCommerce reporting feature, business owners will get more information about their business performance for several key metrics:

1. Sales performance.
2. Marketing report.
3. Abandoned carts report.
4. Number of visits report.

This feature is available for all plans. You can use this bulk reporting tool to access numerous key performance metrics and scale your business sale revenue.

BigCommerce pricing

In terms of BigCommerce Pricing, you can choose one of the four paid subscription plans:

• Standard plan: $39 per month- a great fit for a beginner who wants to sell products online and design their own store professionally.
• Plus plan: $105 per month- access to more premium features like marketing tools to increase online visibility and increase sales revenues.
• Pro plan: $399 per month- more opportunities to scale up your e-commerce business by accessing more advanced features.
• Enterprise plan: this is the highest plan with all tools available to manage your team and handle large orders. The price will be varied depending on your business needs and requirements.

An alternative cheaper option is to pay a yearly fee, which will save you up to 25%, and don’t forget to take advantage of a 15-day free trial with BigCommerce.

Is BigCommerce good for small businesses?

BigCommerce is an ideal commerce website builder solution for startups and small businesses to create and manage their online store successfully. With some core features, business owners can design a professional e-commerce business online and grow their businesses.

In addition, BigCommerce offers affordability plans like Standard and Plus, which I think would be a great fit for small businesses with a tight budget to reach their target audience and increase sales revenue.

What are other alternatives to BigCommerce?

BigCommerce is one of the leading commerce platforms that help businesses of all sizes sell their products online and manage their store effectively.

Besides BigCommerce, there are other website builders that provide some essential features to build your online stores:

• Hostinger: is a good hosting and website builder that has an e-commerce feature, drag and drop template, marketing tools, and integrations, to name a few. You can take advantage of this website builder to create and grow your e-commerce business.
• Shopify: is one of the key players in this industry that has thousands of online selling merchants worldwide and provides some comprehensive features to manage and scale up online stores.
• Wix: is a great website builder that allows users to create an e-commerce store using some of the basic features and functionalities.

Final thoughts on BigCommerce review

BigCommerce is a powerful e-commerce platform that provides many top-notch features to help startups and businesses of all sizes establish their online stores and start selling products as soon as they have their products ready to ship to customers.

With core features like drag-and-drop website builder, marketing tools, multi-selling points, professional reports, integrations with third-party apps, and payment apps, to name a few, BigCommerce is a serious contender for those who want to open an e-commerce business and sell products online.

Additional reading resources related to startup and digital marketing tips:

Best Email Marketing Tools for Online Businesses

The 6 Best AI Writing Tools for Freelance Writers & Bloggers

6 Types of Online Digital Marketing You Should Embrace to Generate More Leads

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