Email Marketing Strategies

6 Best Effective Email Marketing Strategies You Should Use to Reach Your Business Marketing Objectives


Implementing effective email marketing strategies is crucial for business success, which helps to build long-term relationships with targeted audiences and generate more leads.

It’s a terrific way to promote your business products and services and build a list of email subscribers. When you establish a trusting relationship with them by sending educational and informative newsletters, they can return to your business again and again.

For this reason, you need to learn and use email marketing best practices before planning to launch an email marketing campaign. In other words, the priority is to deliver value and provide a great experience for customers.

With this in mind, the following are several email marketing tactics you should implement to build brand awareness and increase sales revenue for your business.


Key Takeaways

  • Email marketing is one of the best approaches you can use to generate more leads and satisfy customers’ interests and requirements. For this, don’t forget to implement several email marketing strategies to stay engaged with customers.
  • It’s important to segment your email list before you can tailor and send the relevant message to the right group of customers.
  • Most email marketing tools have this email segmentation feature, including some reliable ones like GetResponse and Intuit Mailchimp.
  • After you have segmented your email list, use different types of email to stay engaged and develop long-term relationships with customers. 


Send regular email newsletters to stay engaged

According to Statista studies show that the average email marketing return on investment ( ROI) was around $36 in 2020, which means for every dollar invested in email marketing, you get a return of $36. For this reason, it indicates email marketing is one of the driving forces for businesses to increase sales and build their email lists.

 So how do you achieve your business marketing goal?

The direct approach many digital marketing experts and business owners suggest is to keep your customers informed by sending periodic newsletters. In this case, you can create educational content and send it to your email list.

Sending regular email newsletters is also a great way to introduce your business’s new products and services, offer discount promotions, and update new policies about your platform.

This will not only help them to solve their current problems, and improve general knowledge and skills, but it also helps to establish a trusting relationship with them.

From this pinpoint, customers will be more likely to purchase a product from the business with whom they have developed a relationship and trust.

Related: Best Email Marketing Tools for Online Businesses


Concentrate on delivering value

When you build your email list, it’s your gold mine, whether you dig into that gold mine further depends on how you implement email marketing best practices to develop a long-term relationship with your subscribers.

The main objective of your marketing campaign is to be a resource provider, where you take further research to understand your audience’s needs and interests. This allows you to tailor your content and send the relevant newsletters to the right email segment list.  

In particular, send engaging and informative content to serve the audience’s interests, and expectations, where it provides value for them, and thus, they will be more likely to open the email.

Avoid some email marketing mistakes that may ruin your business reputation, and people may feel annoyed or irritated if you send too many irrelevant emails. 


Segment your email list

One of the key factors to launch effective email marketing campaigns is to follow the email segmentation, most email marketing software has this feature.

Before sending any emails, you first need to segment your email list so that you can customize your content to fit the interests, demographics, and purchased histories. 

Intuit Mailchimp email segmentation
Intuit Mailchimp email segmentation

In other words, you can divide your subscribers into different groups based on their engagement on your websites, demographics, and interests. For this, you would be able to send the relevant email newsletters to the targeted group.

Once you have segmented your email list, you can use different types of email marketing campaigns to send to each group. This helps provide essential information about your business products and services, as well as discount promotions, which lead to higher open rates and conversion rates. 


Personalize your email messages

If you want your subscribers or customers to listen to your message, the effective marketing tactic is the personalization of your email, which means you send the relevant information and content to satisfy their needs.

For example, if you mention customers’ names in the newsletter subject lines, it shows that you care for them and deliver the right message to serve their interests.

Imagine, if you keep bombarding your customers by sending a barrage of advertising messages, which makes them feel annoyed and tired, and does not provide any value to them. In the worst-case scenario, they may mark your message as spam and unsubscribe to your business email list forever.

Based on my experience, I often receive too many emails from one sender within a day after signing up for their email list. I feel overwhelmed and annoyed by them, so the action I will take is to immediately mark them as spam and opt-out out of their email lists.

With that in mind, personalizing your email is a super important factor that contributes to your business marketing success. It indicates that you care for your customers and it will lead to higher open rates and click-through rates.


Re-engagement your inactive customers

When you notice a small group of subscribers who have not taken any actions or engagement on your email or website, then this is the time to win them back by providing valuable resources to win them back.

In particular, they may never open or read your business email, discontinue using your business products or services, or lose interest in your content. Whatever the reasons, you should implement re-engagement emails to those inactive subscribers.

For example, you may offer special discounts or promotional codes to inactive customers, and state that you value them as great customers. This shows that you care for them and it may lead to higher open rate and conversion rates.

In case you don’t get any response from them, then try to send them a second email based on their interests and demographics. Keep in mind that, don’t send too many emails as it may have a negative impact on your business.


Provide the subject headlines

Last but certainly not least is to pay attention to the subject line, which means writing an engaging subject headline is one of the important factors for increasing the open rates and conversion rates.

Intuit Mailchimp email campaign
Intuit Mailchimp email campaign

This is because the subject line is the first message that customers see in their email list. For this reason, it’s important to write a clear and concise subject that can impress customers. 

The screenshot above provides an example of how you can write an attractive subject line that can grab their attention and lead to higher open rates.

Indeed, there are many more subject lines you can include. The important thing is to write clear, concise, and professional headlines.


Final thoughts on email marketing best practices

When you execute effective email marketing strategies by sending a related email campaign to your targeted audience based on their needs, interests demographics, etc.

This will bring many benefits to your business:

  • Build a better relationship.
  • Increase brand awareness.
  • Generate more leads.
  • Satisfy customer needs and requirements.
  • Grow your business email list.
  • Drive more organic traffic to your site.

For this reason, I suggest using different types of email marketing ( transaction emails, auto responders emails, welcome emails, etc.) and following the best practices to stay engaged and build a trusting relationship with them.


Further reading resources related to digital marketing & blogging tips:

6 Types of Online Digital Marketing You Should Embrace to Generate More Leads

How to Create An Email Marketing Campaign With Mailchimp


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By Jiro Nguyen

Jiro Nguyen is a highly driven and skilled business management professional with an MBA in economics and management. He is also the founder of Moreover, he has a passion for writing and over 4 years of copywriting experience.

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