The 6 Different Types of Email Marketing For Bloggers & Site Owners to Stay Engaged and Build Relationships with Customers.
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When it comes to achieving business marketing objectives, launching an effective marketing strategy is crucial to grow your business in terms of reaching targeted customers and building a better relationship with them over the long term.
There are many email marketing software available on the market, and choosing the right one is one of the important steps to building your email list by sending informative and engaging newsletter emails.
In particular, you definitely need to implement different types of email marketing campaigns to not only stay engaged with customers but also help them with some useful email content. In return, they are more likely to trust your site and may make a purchase from your business.
In this article, we are going to explore several types of email marketing for bloggers, digital marketers, and business owners and explain how to use each one in detail. For this, you can implement some of them on your blog or website.
Key Takeaways
Table of Contents
- Email marketing is one of the effective digital marketing strategies that help your business generate more leads, drive more organic traffic, and establish a better relationship with your audience.
- Don’t forget to personalize your email marketing campaign by segmenting your audience, and designing content that serves their needs and interests.
- In addition, bloggers and digital marketers should get familiar with different types of email so that they can effectively use them to reach their targeted audience and achieve their business goals.
How does email marketing work?
In order to build your business email list, the priority is to select and configure the right email marketing system so that you can set up your email campaigns and start sending regular email newsletters, product reviews, promotional emails, and special event emails to your subscribers.
Based on the research conducted by the HubSpot team, more than 4 billion people use email as a way to communicate and interact with others. For this, it creates many opportunities for online business owners and marketers to tap into and reach their business marketing objectives.
For this reason, the direct approach to grow your email list and build brand awareness is to deliver engaging and informative emails to your audience and help them improve their knowledge and skills.
In other words, you must be a resource provider to deliver value by creating quality email content to serve their interests and needs. And, avoid common email marketing mistakes like putting your profit first, sending too many emails, etc.
Different types of email marketing campaigns
It’s important for every business and blog to understand different types of email marketing campaigns so that they can tailor their email message to address customers’ needs by keeping them engaged and building trust.
Having said that choosing a reliable marketing system like Mailchimp or GetResponse, which offers the email segmentation feature is essential to increase the open rate and satisfy customer expectations.
The following are several popular types of email marketing you should include:
Welcome emails
When readers double confirm to your email list as a subscriber, it’s time to send them a welcoming email that provides information about your business as well as your business products and services.
For example, bloggers use welcoming emails to thank you and share information about their site with readers. In addition, site owners explain to the audience the type of content they are entitled to receive first and help them improve their knowledge and skills.
After setting up a website, it’s essential to create a welcoming email and tell customers how can you deliver value for them.
Newsletter emails
When you grow your email list of subscribers, you need to keep them informed by creating and sending regular newsletter emails. In particular, creating email newsletters on a weekly or monthly basis that provide informative and engaging content like new product introductions, promotions, discount codes, birthday wishes, etc.
Before sending email campaigns, don’t forget to segment part of your email list as it will deliver the right message and increase the open rates. Indeed, you can send an email to your entire list if you believe it is essential for all of your customers.
Keep in mind that don’t bombard your customers by sending too many advertising emails because they may feel irrelevant and may mark your email as spam or even block you out. It will hurt your business reputation.
Promotional email campaigns
To create an effective email marketing campaign, understanding your audience’s needs is the most important aspect of building relationships and delivering value to them.
In particular, send them promotional email campaigns that tell them your business is currently offering discounts, special offers, or new product introductions. This helps to keep them informed as they would be more likely to purchase a product they like at a discount price.
If you have a service business, you can send them a promotional email by offering them free trials or lessons from your online course. From that, they will decide whether to continue with a paid membership if you provide value to them.
Transactional emails
A Transactional email is one type of autoresponder email where your customers or subscribers take action to purchase a product or service, then the email system will automatically respond to their actions.
For this reason, it’s essential to set up a transactional email to stay engaged and develop a long-term relationship with customers.
For example, whether you are offering service or selling a product on your platform, when customers purchase a product or sign up for a new membership, it will send out a one-time email- either a thank you or a receipt.
Alternatively, the service company can also use this type of email marketing campaign to set up a support email ticket. In particular, when customers create a support ticket, the system lets them know that your firm received the message and will typically respond to their issues within 12 or 24 hours.
Re-engagement marketing emails
One of the main objectives of implementing different types of email campaigns is to develop a relationship and build your brand awareness. For this reason, re-engagement emails will be used when customers or readers do not actively engage with your business or blog for a few months.
It could be done by sending valuable and informative email campaigns that are considered as helpful content and can win them back to your business.
As mentioned before, email segmentation is super important as it allows you to tailor and send the right content to the right group of people in your email list. For this, it serves their interests first, and thus, it leads to an increase the email engagement and open rates.
Milestones emails
Last but certainly not least, milestones emails are used to strengthen the relationship and keep customers informed, you can send to your subscribers about their birthdays, new years, or other special occasional events.
A milestone email can make customers feel warm and special because they notice you spend time and effort to celebrate on special occasion with them. Thus, they will be much more likely to stay engaged and support your business.
Final thoughts on different types of email marketing
Whether you are offering services or selling products, implementing an effective marketing strategy will bring many benefits to your business or blog in terms of:
- Increase brand awareness.
- Develop a solid relationship with customers.
- Promote new products or services.
- Add more value to readers
- Drive organic traffic.
Don’t forget to use different types of email marketing campaigns to stay informed, deliver value, and help customers solve their current problems.
For this reason, you can establish a long-term relationship with customers through engaging and valuable emails, and they may also support your business by making a purchase.
Further reading materials that are related to email marketing strategy and SEO tips:
How to Create An Email Marketing Campaign With Mailchimp
The 8 Content Marketing Tools in 2023
13 Best Blogging Tools for Bloggers and Site Owners: Pro Tips
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FAQ Sections
What is email marketing?
Email marketing is one of the digital marketing forms that allows business owners and bloggers to communicate and develop a relationship with followers or customers. You can use email marketing to promote your business product and service.
What are the 4 types of email marketing?
Here are 4 types of email marketing you can use to launch a campaign: 1. Transactional emails 2. Re-engagement marketing emails 3. Promotional email campaigns 4. Newsletter emails
What are the benefits of email marketing?
Email marketing is still relevant and considered one of the most effective digital marketing strategies to reach targeted audiences and drive organic traffic to your website or blog. If you implement the right marketing approach, the benefit is endless to your business: 1. Build brand awareness 2. Engage with the audience and develop a great relationship 3. Promote products and services 4. Increase website traffic 5. Add more value to readers.