The 8 Content Marketing Tools That Will Increase Your Site Traffic

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Updated: 15/04/2024

According to HubSpot, content marketing still plays a leading role in any marketing strategy, which many marketers and bloggers use to build their business brand reputation, drive more traffic, and stay engaged with the audience.

In particular, short-form content like articles, videos, and blog posts is considered a popular trend that allows site owners to build relationships with targeted audiences and boost brand awareness.

For this reason, you shouldn’t ignore the power of content marketing because it helps to increase your site traffic and build the list of subscribers over time.

In this post today, you will learn the top 8 popular content marketing tools that will help you build your business’s online presence and bring more loyal readers to your site ( must deliver quality content with demonstration to research).

Key Takeaways

• Keep in mind that content marketing is king. For this, you should implement some of the tools for content creation in order to publish high-quality content based on research.
• Don’t forget to implement social media marketing by sharing content across social platforms, which can build the brand’s reputation over time.
• Before posting any articles, always proofread your content using AI grammar or editing tools It helps to avoid some embarrassing mistakes like grammatical errors, adverbs, tone suggestions, etc.

Hootsuite

Hootsuite is the first content marketing tool that is worth mentioning because it helps site owners and bloggers to connect all social media accounts in one place.

In particular, users can schedule and publish social media content marketing across varieties of social platforms. For example, you create social media content and use the Hootsuite platform to publish on Facebook, Twitter, and LinkedIn with just a few clicks.

For this, it will not only save your time and effort to focus on other important tasks but also provide analytical tools to measure and track marketing campaign performance across social media sites.

Based on my experience, Hootsuite is an excellent marketing tool that helps you to schedule your content at the best time across social media platforms and increase your site traffic by keeping updated with your audience.

With this tool, you can connect data across social platforms, including Facebook, Instagram, TikTok, Twitter, Youtube, LinkedIn, Pinterest, Mailchimp, and much more.

ProWritingAid

ProWritingAid is the leading grammar software tool that helps bloggers, site owners, and freelance writers to improve their text based on style suggestions and grammar checks. For this, they would be able to publish high-quality content marketing and reach their targeted audience.

In particular, this grammar tool will do a great job of detecting potential grammatical errors associated with style, clarity, and sentence structures, it then suggests recommendations to fix those issues.

One of the benefits of ProWritingAid is that it specializes in checking long-form content like articles, essays, books, etc. In other words, the platform will identify issues and provide suggestions to fix grammar problems.

This grammar checker provides a free plan that covers some basic suggestions ( spelling, punctuation) and indeed the premium plan is much better ( more premium features), including advanced writing style suggestions.

Related: 10 Best Grammar Checker Tools For Freelance Writers

Frase

If you searching for an artificial intelligence writing tool for content creation, Frase is a leading AI tool that allows users to write high-ranking content and optimize on the Google search engine.

In particular, the platform will help bloggers and site owners analyze the content of other sites that rank on search engines, and it will use this data to suggest writing great content.

In addition, Phrase suggests bloggers create content that would be more likely to rank based on people’s search queries that search for a specific topic.

Google Analytics

Google Analytics is a free web analytic tool that allows you to measure site performance and other important traffic metrics, including organic traffic, social media, engagement, and traffic location.

Especially, you can monitor the performance of your content marketing campaign in terms of user behavior and engagement. You can identify things that are working and not working on your site.

With Google Analytics, you will understand the types of content that are receiving more views. 

For this reason, you will have more ideas to create attractive content for your website and publish across social platforms to generate more traffic.

It’s time to sign up with this powerful web analytic tool if you still haven’t used Google Analytics before. It will do some heavy lifting by providing some important traffic and performance metrics that your business needs to increase online visibility on the internet.

BuzzSumo

BuzzSumo is a powerful content research tool that helps you to identify the trendy content that you can write about in order to satisfy people’s search queries. In addition, this tool allows you to find the influencers in your industry and let them market the content for your business.

The platform provides insight analytics of your social media marketing campaign across social platforms like Facebook, LinkedIn, Twitter, and Pinterest, to name a few. For this, you can identify the performance of your content on those sites.

With BuzzSumo, you will also track the mention of your site so you can appropriately respond to those mentions.

Mailchimp

After creating high-quality content, now, it’s time to do the email marketing campaigns by sending out newsletters to your followers. This method is considered one of the most effective for your content marketing to reach your targeted audience.

And, Mailchimp is the ideal solution for launching an email marketing campaign in terms of sending new email newsletters and setting autoresponders emails, which helps your business to grow the email list.

With the MailChimp dashboard, you can easily create a contact form and display it anywhere on your website to grow the number of email subscribers. In addition, you can customize the email segment to send the right message to satisfy customer interests and needs.

Related: How to Create An Email Marketing Campaign With Mailchimp

Hemingway

As a part of content marketing, you can’t ignore the fact that creating top-notch content is essential for the success of the business in terms of building a relationship with the audience and helping them to solve their problems.

The Hemingway editor tool is the right answer to improve the readability of your content and also identify the common issues associated with clarity and complex sentences. For this, you can follow up and fix those problems before publishing quality content.

Hemingway is a free editor tool that can do a brilliant job of improving your content quality by fixing some common issues like adverbs, grammatical errors, tone suggestions, etc. 

The platform is available to download as a desktop app and Chrome extension. With a desktop app, you need to pay $19.99 in order to download it on your desktop.

The alternative tool you should be considering is, QuillBot– the artificial intelligence tool that can help to improve the fluency of your writing.

Visme

To add more quality to your content marketing, create visual communication like infographics, videos, data visualization, and graphics. It not only helps to gain more organic traffic but also can gain more quality backlinks from similar sites.

Visme is a cloud-based graphic design tool that helps users create attractive content and boost brand awareness over time.

You can use this design tool to launch social media marketing by creating graphics or infographics for publishing content across social platforms.

With the drag-and-drop function, it’s easy for users to create appealing images or charts to stay engaged with their followers.

At the time of writing, Visme has more than 20 million users from all over the world.

There are more than 1.5 million stock images and thousands of vector icons, which provides huge resources for bloggers and site owners to create high-quality content.

Final thoughts on tools for content creation

If you want to create an online presence and build a brand reputation for your business, the most effective fire way is to implement the digital marketing strategy by posting articles/ blog posts on your website and across social platforms.

For this reason, you will surely need the above-mentioned content marketing tools to find ideas and create top-notch content to satisfy their needs and interests.

Whether you are going to create short or long-form content that can post and share on your site, and across social media platforms. You definitely need those great tools for content marketing to optimize your site on search engines and stay engaged with customers.

Additional reading associated with blogging tips:

6 Best Photo Editing Tools for Blogs & Websites

10 Best Free Blogging Tools For Bloggers

Best Email Marketing Tools for Online Businesses in 2023

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