Serpstat Review: Is This an Affordable SEO Tool?

Serpstat Review: Is This a Reliable SEO Tool?

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Serpstat is one of the top SEO tools that provides affordable pricing options with various core features, including keyword research, AI content generation marketing, rank checking, PPC, Site audit, and competitor analysis. This all-in-one SEO platform is an ideal solution for beginner bloggers and SEO professionals who search for affordable pricing and rich features.

Without competitor analysis and keyword rank checking, your website could not identify some areas for improvement and find the profitable keyword to outrank the competitor within your niche.

For this reason, I highly suggest using Serpstat, which provides a ton of information about your site’s on-page SEO and traffic data. This saves you time and money to bring more organic to your platform and generate leads.

In this review, you will learn all the core features, Serpstat pricing, and its pros and cons, so that you can consider whether or not this SEO tool is the best alternative to SE Ranking or Semrush.


What is Serpstat used for?

Serpstat is an affordable SEO tool that offers a bunch of useful features for beginners, all sizes of businesses, and SEO professionals to build their website or clients’ site online presence and outrank their competitors. 

In fact, Serpstat was founded in 2013 and the platform’s core function at that time was to provide the keyword research tool. Over time, it has developed and released other marketing features and has been well-known as an all-in-one SEO tool.

At the time of writing, the platform has over 200,000 active users from all over the world, plus more than 5 billion keywords on its databases to provide profitable keywords for them.

  ⇒ 🔥 Get a 7 days free trial with Serpstat


What are Serpstat’s key features?

With a cross range of SEO features that can be used for content marketing, search engine optimization, and competitor analysis. SEO professionals and digital marketers can use this affordable toolkit to offer different marketing services to clients and help them scale up their businesses.

Here are some core features I found:

  • Keyword research tool
  • Keyword clustering
  • Keyword rank checker
  • SEO site audit
  • Page Audit
  • Competitor analysis
  • PPC research (online advertising)
  • Backlink analysis.

Let’s find out the details and functionalities of each one of those features so that you would be able to use the tool effectively and boost your site’s online visibility.

Related: 13 Best Blogging Tools for Bloggers and Site Owners: Pro Tips


Serpstat Key features

Based on my experience, I have used some of the top SEO tools like Mangools and SE Ranking, With Serpstat, it has some similar key features and I think it offers affordable pricing options for beginners and site business owners.

After signing up for a free trial, you are allowed to access the SEO toolkit by entering your email address and password. From the domain analysis tool, you can enter any domain, even your competitor domain, to find the competitor keyword search.

Serpstat domain analysis tool

Once you enter a domain, the system will pull out all keywords that your competitor is ranking on the search engine. 

I have entered the Serpstat site on the domain search as shown in the screenshot above.

The platform has run the analysis and provided comprehensive information about the site keyword ranking, and SEO performance. In particular, it indicated that the Serpstat site has more than 39K keywords that are currently ranking high on the Google search engine.

In addition, you can find out other related keyword information like average search traffic, and the total number of organic keywords. For example, you will find some short and long-tail keywords that the site is ranking on search engines.

Importantly, you will get noticed by some of the top-ranking pages, which means those pages are the main driving force to generate a lot of traffic to your site.


Keyword research tool

One of the bloggers tips I have received from SEO professionals and expert bloggers is to use the combination of short and long-tail keywords to help your content rank higher on the Google search results.

With the keyword research tool, you only need to enter the target keyword that you believe could give your site a bigger bang to improve search engine optimization.

Serpstat keyword research tool

In this case, I have entered ” digital marketing” as the main keyword on the keyword search bar. The system has managed to provide statistics about this particular keyword and suggested other related keywords.

Specifically, it suggested that there is around 155K search volume for the”digital marketing” keyword, keyword difficulty score is 54, PPC competition is 34%. Please refer to the screenshot above for more information.

What I like about this SEO tool is it also provides the keyword trends from Google Trends, which allows you to create the high in demand content that appeals to your audience and generates more traffic.

Alternatively, you can enter any domain of your competitors to see what keywords their sites are ranking high on Google. For this, you can use some of the keywords that you believe would boost your site’s search engine optimization.

Related: Do-Not Ignore The Power of On-Page SEO: 7 Proven Tips To Search Engine Optimization


Keyword Clustering

If you want to earn money in blogging, there is no hidden magic, instead, you need to work from the group by creating high-quality content marketing to give more value to the targeted audience.

The direct approach is to use a reliable SEO toolkit that provides suggestions on related keywords. 

On the main dashboard, you can see the ” keyword clustering” and ” text analytics”.

Based on my experience, you need to first use the keyword clustering before you can go ahead and use the text analytics.

With text analytics, you will identify a group of keyword suggestions and can include them in your content to outrank competitors on the search engine.

  ⇒ 🔥 Get a 7 days free trial with Serpstat


SEO site audit

Using the SEO audit on your site, you will definitely highlight some current SEO and technical issues on your website and can make improvement by fixing those identified problems.

With this SEO toolkit, you will not get lured away by someone from Twitter who tells you about your site’s technical problems like broken links or other issues. Once you identify the issues using Serpstat, you can fix the problem on your own or ask a local SEO friend to help you out.

Serpstat site audit

In particular, this feature will analyze the overall on-page SEO of your site, where you can identify some issues as example:

  • Meta description.
  • Duplicate content.
  • 404 redirections.
  • Page errors.
  • And much more.

Based on the site audit, it will provide some recommendations for bloggers and site owners to fix and improve their websites’ on-page SEO.

Keep in mind that you can also download the report in the form of a PDF so you can follow up the next day to address the SEO issues on your page one by one.


Competitor analysis

If you want to improve your site search result rankings and generate more website traffic, then the competitor analysis feature will help your business identify and check competitor website traffic in terms of keyword ranking and overall site visibility on the internet.

Using this tool allows you to highlight your direct competitors who provide almost similar products and services as well as have the same targeted customers as your business does.

In particular, you will find the number of high-ranking keywords the competitors use to boost their search search engine optimization.

When you click one of your competitors on the Serpstat dashboard, it will analyze the site’s overall SEO for content marketing, backlinks, social media presence, and several highly profitable keywords.


PPC research (online advertising)

PPC research is a powerful feature that helps businesses implement an effective online advertising strategy to generate more engagement rates and leads. In particular, you will find some paid ad keywords to rank your paid campaign higher on Google search.

The PPC competitor analysis also plays a crucial role in identifying your competitors’ current paid keywords they use to run their advertising campaigns the Google Adwords.

For this, you can use some of the high-ranking paid keywords to launch better online advertising and reach your business’s targeted customers.


Backlink analysis

Serpstat backlink analysis

This tool also gives an in-depth overall backlink of a domain. Especially, users receive several domain metrics, like SDR (Serpstat Domain Rank), number of backlinks, and number of domains to your site. ( please refer to the screenshot above for more information).

With the SDR, it is Serpstat own domain metric, which is similar to domain authority on Semrush. This key indicator shows the more high-quality domains your site obtains, the better SDR scores your website will get.

In addition, it provides almost daily updates of the new and lost backlinks, where you can monitor the number of backlinks that are coming and outing to and from your website.

You also understand different types of backlinks that link to your site in variety of forms, like image, text, alternate, RSS, form, etc.

Lastly, you can find out the number of backlinks under anchor text links, which indicate the type of anchor text that gets the most backlinks to your site.

⇒ 🔥 Get a 7 days free trial with Serpstat


Serpstat pricing

In terms of Serpstat pricing, it offers several affordable pricing options, and you can select one based on your business needs and expectations:

Serpstat pricing


This plan offers $45 a month, and it is best fit for bloggers and freelancers to manage up to 5 projects. This helps them to check competitor website traffic and implement an effective SEO campaign that drives more leads.


This plan offers $85 a month, and it would be matched for start-ups and small SEO agencies to use some useful features, like brand reports, AI content generation, and team management. They can take advantage of this affordable SEO tool kit to provide different digital marketing services to clients.


This plan offers $335 a month, big marketing agencies and large teams should use this package to access the large information of data. In particular, you can audit a maximum of 500,000 pages with this paid plan.


Is Serpstat worth it?

If you are looking for affordable pricing options that offer some similar functions to other leading SEO tools, then Serpstat would be a serious contender as the reliable SEO tool kit for your business.

Indeed, the price of each plan can be varied depending on your needs and requirements, choosing one of the paid subscriptions and using it effectively will generate more organic traffic to the website.


Serpstat pros and cons

Here are the pros and cons of Serpstat you should get familiar with:


  • Offers affordable pricing plans, which are the best solutions for bloggers, SEO professionals, freelancers, and marketing agencies.
  • The platform is easy to use, plus provides many core features to improve website traffic performance.
  • With some top-notch features for keyword research, site audit, competitor website analysis, backlink analysis, and PPC search performance. You can take advantage of those marketing tools to boost site search ranking optimization.
  • Provides a free trial plan for those who want to experiment SEO toolkit before making the final decision.
  • Provides an accurate number of paid keywords, which you can use to run successful online advertising ads on Google Adwords.


  • If you compare it to Semrush, then we can say it provides a lack of keyword data as competitors do.
  • If you use the free version to access the SEO tool kit, then it provides a very limited use of all features.


Final thoughts on Serpstat review

Serpstat is a reliable and affordable all-in-one SEO platform that offers many great features for optimizing and improving your site’s online visibility. If you are searching for a budget SEO marketing tool, then I would suggest giving Serpstat a try and see whether or not it is a good one for your business.

Keep in mind that the free version may not provide enough resources for you to further access the large amount of keywords and other data from this tool.

What SEO tool do you use?

Please share your experience with the community, it will be helpful for letting other people know so they can research to find the right SEO tool for their businesses.


Further reading resources related to digital marketing strategy and blogging tips are here:

How to Find Good Keyword Difficulty Scores for SEO Optimization

8+ Best SEO Tools to Increase Website Traffic (Updated)

The 6 Best AI Writing Tools for Freelance Writers & Bloggers


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By Jiro Nguyen

Jiro Nguyen is a highly driven and skilled business management professional with an MBA in economics and management. He is also the founder of Moreover, he has a passion for writing and over 4 years of copywriting experience.

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