Semrush reviewSemrush review

Semrush Review: The Keyword Tool and Link Building Tool to Drive Organic Traffic To Websites

Updated: 02/08/2023


When it comes to a website’s SEO optimizations, Semrush and KWFinder are complete keyword research tools that help bloggers and website owners to find highly profitable keyword rankings, and link-building strategies, and check competitor keyword ranks.

The platform is well known for its global reputation and SEO features that are used by many SEO agencies and SEO experts in the field.

In the beginning, I used the Semrush keyword research tool only for finding targeted keywords with low difficulty scores because I didn’t know this magic SEO tool has more than just one function, which includes link building, finding competitor keywords, ranking checking, etc.

For this reason, I have slowly learned and got familiar with other useful SEO features from the Semrush tool, which enable me to take advantage of using this magic SEO tool in the right way.


Key Takeaways

  • Semrush has more SEO-advanced features to not only improve keyword ranking but also help to check competitors’ keywords, on-page SEO, and link-building tool.
  • Take advantage of the keyword tool and link-building tool to rank higher on search engines and drive organic traffic to your websites.
  • Semrush has played an important role in helping millions of bloggers and website owners to increase online visibility.


Here are additional coverages related to SEO optimizations and blogging for beginners. It would be best if you continued to read for more information.

1. About Semrush

Semrush is a complete SEO tool that has some essential features, including a keyword magic tool, link building tool, keyword rank checker, and link building, which helps site owners generate more traffic and increase online visibility ( read more about Semrush on Wikipedia)

If you want to increase the chance of ranking higher on the Google search engine, then consider using this SEO ranking checker to do a complete SEO scan for your blog and identify areas for improvement.

Semrush is an ideal solution for blogging for beginners and businesses of all sizes due to the fact that the platform has a cross range of SEO tools like on-page SEO, local SEO, and social media, just to name a few.

Generally speaking, they can use this all-in-one tool to run a report of off-page SEO and on-page SEO for their sites in order to make necessary changes to drive more local and international traffic.

2. How does Semrush work: Semrush features

With more than 13 years of experience in the SEO industry and content marketing, the platform has vast keywords in its databases to allow millions of bloggers and professional marketers from all over the world to improve keyword ranking and boost their sites’ online visibility.

At the time of writing, the Semrush platform has more than 10 million users from over 143 countries across five continents, which indicates this amazing SEO tool has gained the trust of millions of professional bloggers and SEO agencies.

If you are a new user of SEMrush, I recommend first learning to get familiar with the keyword magic tool. Then slowly discover other tools ( 45 tools) and access the vast database in order to increase search engine ranking, and drive traffic to your sites.

Let’s dive deeper into the Semrush features, where you can find more information about how to get familiar with keyword ranking, keyword research tools, link building, etc.

Semrush magic keyword tool

I. SEO Dashboard

It’s important to get an overview of the SEO of your blogs or websites in order you can fully understand several SEO key metrics, which include authority, organic traffic, keyword ranking, and the number of backlinks.

By understanding these key metrics, you can identify the lagging areas of your site’s SEO optimizations and continue to use the platform database to improve your site search ranking online.

For example, if your blogs have limited targeted keywords, one of the great ways to improve keyword ranking using the Semrush tool is to analyze competitors’ keywords and includes some profitable and relevant keywords on your site.

II. Magic keyword tool- Semrush keyword research:

This keyword research tool will play a crucial role in terms of finding targeted keywords with low difficulties.

In particular, beginning bloggers and professional SEO agencies use this keyword tool to access the keyword metric, which includes keyword difficulties, search volume, and find profitable short and long-tail keywords.

For this reason, they would be able to identify and include profitable keywords as part of their content marketing creation, which help them to increase their site visibility on the Google search engine and rank higher.

III. Link Building

The most advanced and vital part of taking advantage of the Semrush tool is to run the analysis on your blogs or website backlinks. Thus, it allows for identifying how many quality backlinks and toxic backlinks your site has.

Generally speaking, Semrush allows you to conduct an analysis of competitors’ backlinks to identify the high authority, quality, and relevant backlinks for your site.

After accessing competitors’ backlinks data, you can launch a link outreach campaign to convince owners of quality sites to link to your site.

Note: you must prove to them your content can help their site even stand out.

Without this link-building tool, you would be a blindfolded person to navigate finding SEO optimizations for your site in terms of finding quality backlinks.

3. Why Semrush is important for SEO optimizations

As mentioned earlier, Semrush has more than 45 SEO tools to allow professional bloggers and SEO specialists to access vast keywords in the database and improve their sites’ online visibility.

It’s essential to use the Semrush keyword magic tool to highlight and include highly profitable keywords with low difficulty scores on your posts. It’s the only way to drive organic traffic to your site and improve keyword ranking on search engines.

4. Semrush Pricing

In terms of Semrush pricing, there are three main types of product plans for your information and consideration.

Semrush pricing

  • Pro plan: offers up to 500 keywords to track and use the link-building tool.
  • Guru: get up to 15 projects, 1500 keyword tracks, link-building tools, and others.
  • Business: This is normally for bigger size firms and agencies as the plan allows to access almost all key features and data metrics of the Semrush platform

As a beginning blogger and small website owner, the ideal Semrush pricing plan is to go with the Pro plan because it provides all the necessary SEO tools to improve keyword ranking and boost site online visibility.


5. Semrush pros and cons

Here are the advantages and disadvantages of Semrush that bloggers and website owners need to get familiar with in order to take the full benefit of using this SEO tool:


  • Semrush is a complete SEO tool that not only allows using of keyword tools but also offers other essential features to rank higher on search engines.
  • The platform has a vast number of keywords in its database.
  • It’s trusted by SEO agencies and professional bloggers from all over the world.
  • Offer a free trial for those who are still not 100% sure if it’s the right SEO tool to choose.


  • If you are a new user of SEMrush, you may find some difficulties getting familiar with every tool and the vast database of information on the platform.

Bonus Tips

I usually receive a common question regarding how to increase website traffic through social media. For this reason, I decided to answer this question based on my experience. 

The first and foremost important is to create your business account on social media such as Facebook, Instagram, and Google+, which tells Google your company’s brand image and identity.

It does not help to drive traffic to your website by posting regularly on those social media (at least 1 or 2 posts a week) but also lets search engines know that your business is still active and constantly delivers value for readers.

In addition, get engaged by answering common questions or comments from readers, which may likely capture their attention to your website even more.

Final Thoughts

Semrush is considered one of the best SEO tools, and you take advantage of the platform to improve your site’s online visibility and rank higher on search engines.

As mentioned earlier, the Semrush platform has more than 10 million users from over 143 countries across five continents.

Many professional bloggers and SEO agencies use this top SEO tool to deliver quality content and conduct an SEO analysis for their client’s sites.

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Is Semrush free?

Semrush has a free trial version that allows bloggers and website owners to see how the platform help drive traffic to their sites.

Who is Semrush for?

Semrush is an ideal solution for small, medium, and large websites to increase their online visibility and search ranking.

Is it possible to cancel my free trial with Semrush?

The answer is yes, users are able to cancel the free trial plan at any time.

By Jiro Nguyen

Jiro Nguyen is a highly driven and skilled business management professional with an MBA in economics and management. He is also the founder of Moreover, he has a passion for writing and over 4 years of copywriting experience.

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